gogogo
Syndetics cover image
Image from Syndetics

Strategy for tourism / John Tribe.

By: Material type: TextTextPublication details: Oxford: Goodfellow Pub., 2010.Description: vi, 258 p. : ill. ; 25 cmISBN:
  • 1906884072 (pbk.)
  • 9781906884079 (pbk.)
Subject(s): DDC classification:
  • 338.4791 TRI
Contents:
Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 338.4791 TRI (Browse shelf(Opens below)) 1 Available 39002100513663

Enhanced descriptions from Syndetics:

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

Includes bibliographical references and index.

Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action.

Powered by Koha