Strategy for tourism / John Tribe.
Material type: TextPublication details: Oxford: Goodfellow Pub., 2010.Description: vi, 258 p. : ill. ; 25 cmISBN:- 1906884072 (pbk.)
- 9781906884079 (pbk.)
- 338.4791 TRI
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 338.4791 TRI (Browse shelf(Opens below)) | 1 | Available | 39002100513663 |
Enhanced descriptions from Syndetics:
An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.
Includes bibliographical references and index.
Strategic purpose -- Introduction to strategy -- Mission and purpose -- Culture and strategy -- Strategic analysis -- The external environment: PEST -- The external environment: competition -- The internal environment: capability -- Strategic choice -- Strategic options -- Strategic directions and methods -- Strategic evaluation -- Strategic implementation -- Organising and resourcing -- Managing and monitoring -- Strategy in action.