International marketing and export management / Gerald Albaum, Edwin Duerr.

By:

Albaum, Gerald S

Contributor(s):

Duerr, Edwin

Material type: Text

TextPublication details: New York : Prentice Hall, 2011.Edition: 7th edDescription: xxxi, 990 pISBN:

9780273743880 (pbk.)
0273743880 (pbk.)

Subject(s):

Export marketing -- Management

DDC classification:

658.84 ALB

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Clonmel Library Main Collection	658.84 ALB (Browse shelf(Opens below))	1	Available		30026000069731

Enhanced descriptions from Syndetics:

International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models.

Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.

The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Includes bibliographical references and index.

Table of contents provided by Syndetics

Chapter 1 International Marketing and Exporting
Chapter 2 Bases of International Marketing
Chapter 3 The International Environment: Culture, Economic and Competition
Chapter 4 The International Environment: Government, Political and Legal forces
Chapter 5 Export Market Selection: Definition and Strategies
Chapter 6 Information for International Market(ing) Decisions
Chapter 7 Market Entry Strategies
Chapter 8 Export Entry Modes
Chapter 9 Non-export Entry Modes
Chapter 10 Product Decisions
Chapter 11 Pricing Decisions
Chapter 12 Financing and Methods of Payment
Chapter 13 Promotion and Marketing Communication
Chapter 14 Handling Export Orders and Supply Chain Management
Chapter 15 Organization of International Marketing Activities

Author notes provided by Syndetics

Gerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong.

Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy .