Image from Syndetics
Marketing / Tomas Hult, William M. Pride, O.C. Ferrell.
Material type:
TextAnalytics: Show analyticsPublication details: Mason, Ohio : South-Western ; Andover : Cengage Learning [distributor], 2011.Edition: 16th edDescription: 1 v. ; 25 cmISBN: - 9780538480567 (pbk.)
- 0538480564 (pbk.)
- 658.8 FER
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.8 HUL (Browse shelf(Opens below)) | 1 | Available | 30026000068972 | ||
| Standard Loan | Clonmel Library Main Collection | 658.8 HUL (Browse shelf(Opens below)) | 1 | Available | 30026000069772 | ||
| Standard Loan | Thurles Library Main Collection | 658.8 HUL (Browse shelf(Opens below)) | 1 | Available | 30026000061464 | ||
| Standard Loan | Thurles Library Main Collection | 658.8 HUL (Browse shelf(Opens below)) | 1 | Available | 30026000006410 |
Enhanced descriptions from Syndetics:
To maximise this publications core strengths, the authors have included revised concepts, features, and examples throughout to maintain timely coverage of current marketing trends and strategies.
Previous ed.: 2009.
Table of contents provided by Syndetics
- Part I Marketing Strategy and Customer Relationships
- 1 An Overview of Strategic Marketing
- 2 Planning, Implementing, and Controlling Marketing Strategies
- Part II Environmental Forces and Social and Ethical Responsibilities
- 3 The Marketing Environment
- 4 Social Responsibility and Ethics in Marketing
- Part III Marketing Research and Target Market Analysis
- 5 Marketing Research and Information Systems
- 6 Target Markets: Segmentation, Evaluation, and Positioning
- Part IV Customer Behavior and E-Marketing
- 7 Consumer Buying Behavior
- 8 Business Markets and Buying Behavior
- 9 Reaching Global Markets
- 10 E-Marketing, Digital Media, and Social Networking
- Part V Product Decisions
- 11 Product Concepts
- 12 Developing and Managing Products
- 13 Services Marketing
- 14 Branding and Packaging
- Part VI Distribution Decisions
- 15 Marketing Channels and Supply Chain Management
- 16 Retailing, Direct Marketing and Wholesaling
- Part VII Promotion Decisions
- 17 Integrated Marketing Communications
- 18 Advertising and Public Relations
- 19 Personal Selling and Sales Promotion
- Part VIII Pricing Decisions
- 20 Pricing Concepts
- 21 Setting Prices