Confessions of an advertising man / David Ogilvy.

By:

Ogilvy, David, 1911-1999

Material type: Text

TextPublication details: Harpenden, Herts [UK] : Southbank Pub., 2011.Edition: [Rev. ed.]Description: 190 pages ; 24 cmISBN:

9781904915379
190491537X

Subject(s):

DDC classification:

659.1 OGI

Contents:

How to manage an advertising agency -- How to get clients -- How to keep clients -- How to be a good client -- How to build great campaigns -- How to write potent copy -- How to illustrate advertisements and posters -- How to make good television commercials -- How to make good campaigns for food products, tourist destinations and proprietary medicines -- How to rise to the top of the tree : advice to the young -- Should advertising be abolished?

Summary: We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.--David Ogilvy. David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy\'s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Clonmel Library Main Collection	659.1 OGI (Browse shelf(Opens below))	1	Available		39002100621839

Enhanced descriptions from Syndetics:

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Includes index.

We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.--David Ogilvy. David Ogilvy was considered the father of advertising and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy\'s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

Author notes provided by Syndetics

David Ogilvy (1911-1999),nbsp;referred to innbsp;1962 by Time asnbsp;"the most sought-after wizard in today's advertising industry," is considered to have been one of the dominant thinkersnbsp;in the field.nbsp;He is also the author of Ogilvy on Advertising . Sir Alan Parker was anbsp;copywriter in the 1960s and 1970s and is now a film director and producer. Films he directednbsp;include Angela's Ashes , Fame , Midnight Express , and Pink Floyd: The Wall .