Launching a successful fashion line : a trendsetter\'s guide / Ralinda Harvey and Katharina Pretl.
Material type:
TextPublication details: London : A & C Black, 2011.Description: 191 p. : col. ill. ; 21 x 21 cmISBN: - 1408128829 (pbk)
- 9781408128824 (pbk)
- 746.9 HAR
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | LSAD Library Main Collection | 746.9 HAR (Browse shelf(Opens below)) | 1 | Available | 39002100464321 |
Enhanced descriptions from Syndetics:
Launching a Successful Fashion Line: A Trendsetter's Guide is a full-colour, highly illustrated handbook for trendsetters, showing how to create, brand and sell your very own fashion collection. From choosing a brand name to defining your niche in the market, this book will answer all your questions and give any budding fashion designer the helping hand they need to start out independently in the fashion world.
Filled with brilliant illustrations, support and encouragement, case studies and practical step-by-step instructions, Launching a Successful Fashion Line is a must-have guide for anyone seeking to strike fashion gold.
Includes index.
Launching a Successful Fashion Line: A Trendsetters Guide, is a creative, fully illustrated guide that shows everyday trendsetters how they can create, brand and sell their own fashion collection. Filled with brilliant illustrations, encouragement, case studies and practical step-by-step lists, A Trendsetters Guide is a must have for anyone seeking to strike fashion gold. -- Publisher description.
Author notes provided by Syndetics
Ralinda Harvey, principle of Gloss Marketing, is a US-based fashion marketing and business development consultant. In addition to working with countless fashion entrepreneurs across the US and Asia she's held posts at Gap Inc., The Fashion Institute of Los Angeles and DailyCandy.
Katharina Pretl (pen name Lana Futura) trained as a fashion designer and illustrator in Vienna and is based in Los Angeles. Her signature illustrations have been commissioned by celebrities, designers and tastemakers across the US and Europe.