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100 things every designer needs to know about people / Susan Weinschenk.

By: Material type: TextTextSeries: Voices that matterPublication details: Berkeley, CA : New Riders, ©2011.Description: xi, 242 pages : illustrations (chiefly color) ; 23 cmISBN:
  • 0321767535
  • 9780321767530
Other title:
  • One hundred things every designer needs to know about people
  • Hundred things every designer needs to know about people
Subject(s): Additional physical formats: No title; No titleDDC classification:
  • 745.4019 WEI
Contents:
How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.
Summary: Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 745.4019 WEI (Browse shelf(Opens below)) 1 Available 39002100664649

Enhanced descriptions from Syndetics:

If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behaviour. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design intuitive and engaging print, web, applications and products that match the way people think, work, and play.

Includes bibliographical references (pages 225-234) and index.

How people see -- How people read -- How people remember -- How people think -- How people focus their attention -- What motivates people -- People are social animals -- How people feel -- People make mistakes -- How people decide.

Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.

Table of contents provided by Syndetics

  • The Psychology of Design
  • How People See
  • How People Read
  • How People Remember
  • How People Think
  • How People Focus Their Attention
  • What Motivates People
  • People Are Social Animals
  • How People Feel
  • People Make Mistakes
  • How People Decide
  • Bibliography
  • Index

Author notes provided by Syndetics

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

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