Visual research methods in fashion / Julia Gaimster.

By:

Gaimster, Julia

Material type: Text

TextPublication details: Oxford ; New York : Berg, 2011.Edition: English edDescription: xxi, 292 p., [32] p. of plates : ill. (some col.) ; 25 cmISBN:

1847883818 (pbk.)
9781847883810 (pbk.)

Subject(s):

DDC classification:

391.01 GAI

Contents:

Strategies for information seeking -- Sources of inspiration -- Colour theory and practice -- Textiles and trimmings -- Trends and forecasting -- Concept development, drawing and creativity -- Traditional research tools and techniques -- Web- and technology-based research tools -- Visual research for presentation.

Summary: The ability to analyse and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research as well as with application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market-- Provided by publisher.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
3 Day Loan	LSAD Library Short Loan	391.01 GAI (Browse shelf(Opens below))	1	Available		39002100464347

Enhanced descriptions from Syndetics:

The ability to analyze and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research, as well as with the application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real-life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market.

Includes bibliographical references and index.

The ability to analyse and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research as well as with application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market-- Provided by publisher.

Author notes provided by Syndetics

Julia Gaimster is Head of eLearning at the London College of Fashion.
She has extensive experience of teaching in fashion and textiles, including design, illustration, research skills and IT. Her current research interests are focused on students' textual and visual research skills. She has been involved with the development of a number of electronic and online teaching materials for students, including Seeing Drawing , Textiles Online Resource Guide and Sketchbook . She has also published papers on elearning and pedagogy.