Introducing the creative industries : from theory to practice / Rosamund Davies and Gauti Sigthorsson.

By:

Davies, Rosamund

Contributor(s):

Sigthorsson, Gauti

Material type: Text

TextPublication details: London : Sage, 2013.Description: 269 Seiten : IllustrationenContent type:

Text

Media type:

ohne Hilfsmittel zu benutzen

Carrier type:

Band

ISBN:

9781849205733
1849205736

Subject(s):

Other classification:

AP 14350
QR 750

Online resources:

Inhaltsverzeichnis

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Standard Loan	Clonmel Library	700 DAV (Browse shelf(Opens below))	Available		39002100636035

Enhanced descriptions from Syndetics:

"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′"- Angela Birchall, School of Media, Music & Performance, Salford UniversityThis is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book:

Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Table of contents provided by Syndetics

Acknowledgements (p. viii)
Introduction: How to Use This Book (p. ix)
1 What are the Creative Industries? (p. 1)
Defining the Creative Industries (p. 1)
Studying the Creative Industries - Three Approaches (p. 7)
Summary (p. 20)
Recommended Reading (p. 20)
2 Creativity and Commerce (p. 22)
Patronage: Wealth, Power and Religion in Italian Renaissance Painting (p. 24)
The Marketplace: English Theatre in the Time of Shakespeare (p. 29)
Reproduction and Mass-production: The Print Revolution (p. 31)
Industrial Production (p. 34)
Industrialized Media Production: The Studio System (p. 38)
Summary (p. 41)
Recommended Reading (p. 41)
Part 1 Working in the Creative Industries (p. 43)
3 Institutions, Ownership and Entrepreneurship (p. 45)
The Organization of Production (p. 46)
Workplaces (p. 55)
Work Structures (p. 57)
Work Patterns (p. 59)
Finding Work (p. 60)
Career Trajectories and Portfolios (p. 62)
National and International Perspectives (p. 65)
Summary (p. 68)
Recommended Reading (p. 68)
4 The Business of Creativity (p. 70)
Sole Traders and Microbusinesses (p. 70)
Financing a Creative Business (p. 79)
Contracts and Rights (p. 79)
Business Models (p. 80)
PEST: Political, Economic, Social and Technological Factors (p. 84)
Clustering and the Sense of Creative Community (p. 86)
Summary (p. 89)
Recommended Reading (p. 90)
5 Work Routines and Work Cultures (p. 92)
Employees: Staffers, In-house Workers (p. 92)
Freelancers and Portfolio Workers (p. 102)
Networking (p. 104)
Equality of Opportunity? (p. 114)
Summary (p. 120)
Recommended Reading (p. 120)
Part 2 Production and Circulation of Products (p. 123)
6 Creative Producers and Products (p. 125)
Creative Goods and Services: Tangible and Intangible (p. 125)
Creative Originals Producers (p. 126)
Creative Content Producers (p. 128)
Creative Experience Providers (p. 131)
Creative Service Providers (p. 132)
From Simple Creative Goods to Complex Creative Goods (p. 134)
Summary (p. 137)
Recommended Reading (p. 137)
7 Research, Development and Production (p. 138)
Research and Development (p. 138)
Production (p. 147)
Summary (p. 156)
Recommended Reading (p. 156)
8 Circulation: Marketing and Distribution of Creative Products (p. 158)
Circulation (p. 158)
The Mass Market Model (p. 159)
Channels of Distribution and Marketing (p. 160)
What is Marketing? (p. 161)
Selling Stuff: Retail and its Disruptions (p. 163)
Summary (p. 173)
Recommended Reading (p. 173)
Part 3 The Creative Economy (p. 175)
9 Institutional Commissioning and Financing Structures (p. 177)
Business Models in the Television Sector (p. 177)
Commissioning in Television (p. 179)
How Do Writers and Producers Get TV Commissions? (p. 180)
Finding a Route In (p. 184)
Commissioning and the Business of Magazine Publishing (p. 187)
Summary (p. 193)
Recommended Reading (p. 193)
10 Clients, Funders and Going It Alone (p. 195)
Working to Brief: The Client Relationship (p. 195)
Public Funding (p. 203)
Entrepreneurial Approaches (p. 206)
Self-funding (p. 211)
Crowdfunding (p. 213)
Summary (p. 215)
Recommended Reading (p. 216)
11 The Changing Economic Landscape (p. 217)
Creativity and Commerce: Novelty, Risk and Change (p. 218)
Changing Work Routines and Work Cultures (p. 219)
Changing Structures and Models (p. 223)
Jobs That Don't Exist Yet (p. 225)
Recommended Reading (p. 226)
Glossary (p. 227)
References (p. 247)
Index (p. 263)

Author notes provided by Syndetics

Rosamund Davies is a senior lecturer in Media Writing at the University of Greenwich.
Gauti Sigthorsson is a senior lecturer in Media Communication at the University of Greenwich.