Strategic marketing 10th edition / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublication details: New York : McGraw-Hill, 2013.Edition: 10th ed., international edDescription: XVIII, 653 str. : ilustr. ; 26 cmISBN: - 9780071326230
- 0071326235
- Piercy, Nigel, 1953-
- 658.802 CRA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Clonmel Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 0 | Available | 39002100629964 | ||
| Standard Loan | Clonmel Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 39002100626044 | ||
| Standard Loan | Moylish Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 3 | Available | 39002100630038 | ||
| Standard Loan | Thurles Library Main Collection | 658.802 CRA (Browse shelf(Opens below)) | 1 | Available | 39002100664730 |
Enhanced descriptions from Syndetics:
Strategic Marketing, 10/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. This new edition uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective as instructors want to examine marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.