Successful event management : a practical handbook / Anton Shone and Bryn Parry.

Enhanced descriptions from Syndetics:

Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more.

Table of contents provided by Syndetics

• List of figures
• List of case studies
• Forms for the new event organizer
• Preface
• Part 1 The Events Business
• 1 An introduction to events
• 2 The market demand for events
• 3 The events business: supply and suppliers
• 4 Social, economic, political and developmental implications
• Part 2 Managing Events
• 5 Making a start and planning the event
• 6 Financial management and the budget
• 7 Event logistics
• 8 Marketing and public relations for events
• 9 Risk management and legalities
• 10 Event project management and set-up issues
• 11 The organization manager and the team: during the event
• 12 Closedown, evaluation and legacies
• Glossary
• Index