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The fundamentals of interactive design / Michael Salmond, Gavin Ambrose.

By: Contributor(s): Material type: TextTextSeries: AVA fundamentalsPublication details: London : AVA Academia, 2013.Description: 192 p.: ill. ; 23 cmISBN:
  • 9782940411863 (pbk.)
  • 2940411867 (pbk.)
Subject(s): DDC classification:
  • 741.6 AVA
Contents:
Ch 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs\' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan LSAD Library Main Collection 741.6 AVA (Browse shelf(Opens below)) 1 Available 39002100467894

Enhanced descriptions from Syndetics:

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process - from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

Includes bibliographical references (p. 188-189) and index.

Ch 1. Interactive design as a discipline. What is interactive design? ; What does an interactive designer do? ; Interview : Darrell Wilkins, creative director ; The design document ; Using new technology ; Case study : Kaiser Chiefs\' website ; Project : Create concepts and storyboards -- ch. 2. Ideas, prototypes and experiences. Where do ideas come from? ; Influences and the creative process ; The medium informs the design ; Emotional attachment to the product ; Designing experiences ; Interview : Lydia Swangren, UX designer ; Case study : Multi-platform delivery ; Project : Engage through interactivity -- ch. 3. The industry process. The pitch ; Interview : David Burrows, design consultant ; Art direction and aesthetic ; Case study : WrestleMania viral campaign ; Project : Create a campaign pitch -- ch. 4. Audience, usability and testing. Design for the audience ; Usability in design : rules and principles ; Usability and content ; Usability and visual communication ; Usability testing ; Interview : Trevor May, mobile designer ; Case study : Glastonbury app ; Project : Create an interactive promotion -- ch. 5. Motion graphics and shareable media. Motion and interactivity ; Augmented reality ; Video and motion graphics ; Interview : Krystal Schultheiss, motion graphics developer ; The video production process ; Viral videos ; Social media ; Interview : Steve Smith, senior developer ; Case study : pq-eyewear website ; Project : Create a campaign for a TV series -- ch. 6. Games. Computer games ; Games as an interactive medium ; Interview : Pete Everett, advergame designer ; Case study : Coca-Cola Open the Games ; Project : Create an advergame

Table of contents provided by Syndetics

  • Chapter 1 Interactive design as a discipline
  • What is an interactive designer?
  • What is interactive design?
  • Working in the medium
  • Bringing it together
  • Interview: Joe Nash, freelance interactive designer
  • Looking to the future of interactive design
  • Case study: Kaiser Chiefs (Specialmoves)
  • Activities
  • Chapter 2 Designing experiences
  • Where do ideas come from?
  • Designed behaviours
  • Digital semiotics
  • Audience expectations and interactive conventions
  • Storytelling
  • Interview: Second Story Design Team, 'Interactive Stories'
  • Case study: LA Natural History Museum (Second Story)
  • Activities
  • Chapter 3 Getting to know the industry process
  • The pitch: winning the contract
  • Being part of the pitch team
  • Interview: Dave Burrows, interactive designer, 'The art of the pitch'
  • Best practices for the pitch scenario
  • Creating the pitch materials
  • Case study: Wrestlemania promotion campaign (Specialmoves)
  • Activities
  • Chapter 4 Audience, usability and testing
  • Revisiting the audience
  • User personas and scenarios
  • Usability in design
  • Interview: Trevor May, 'Designing for mobile platforms'
  • Usability and content
  • Usability and visual communication
  • Usability testing
  • The design document
  • Case study: Glastonbury Smartphone App ¡(Future Platforms)
  • Activities
  • Chapter 5 Motion, sound and transmedia
  • Motion and interactivity
  • Moving image as prototype
  • The production process
  • Motion graphics
  • Interview: Paul Goodfellow, animator, 'Animation and interactivity'
  • Viral video
  • Audio and sound design
  • Transmedia
  • Case study: Shooting the Audi R8 Commercial (Apple Studios)
  • Activities
  • Chapter 6 Games
  • The game industry
  • What does it take to be a games designer?
  • Editing the idea
  • Advergaming
  • Interview: Pete Everett, CEO Playerthree, `What is advergaming?âÇÖ
  • Game metrics
  • Serious games
  • Casual games
  • Alternate reality games (ARGs)
  • Case study: Coca Cola OpenTheGames.com (Playerthree)
  • Activities
  • Chapter 7 Back to basics, the fundamentals
  • The designer'stoolkit
  • Developing specialist skills
  • File formats, resolutions and acronyms
  • Preparing for the future
  • Interview: Darrell Wilkins, CEO Specialmoves, 'Landing the interview, getting the job'
  • Interview: D&AD 'Young designers, capitalizing on potential'
  • Case study: Patrick McGoldrick, 'How I landed with ForPeople Studio'
  • Activities
  • Appendix
  • Glossary
  • Index

Author notes provided by Syndetics

Michael Salmond is a digital interaction designer, artist and digital theorist and currently teaches interaction and digital design at Florida Gulf Coast University, Florida, USA. Gavin Ambrose is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging.

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