Facebook marketing for dummies / by John Haydon.
Material type:
TextPublication details: Hoboken, New Jersey : John Wiley & Sons, 2013.Edition: 4th editionDescription: xiv, 314 pages : illustrations (black and white) ; 24 cmISBN: - 9781118400388 (pbk.)
- 658.872 HAY
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.872 HAY (Browse shelf(Opens below)) | 1 | Available | 39002100659466 |
Enhanced descriptions from Syndetics:
The bestselling book updated with all of the latest features and Facebook upgrades
This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-world case studies illustrate the techniques.
Facebook is among the most important marketing tools for today's business or nonprofit organizations This extremely popular guidebook has been fully updated to cover Facebook's new and ever-evolving tools Shows how to create and administer the Timeline for your page, how to use events, contests, and polls to generate interest, ways to increase brand awareness, and how to integrate your Facebook marketing campaign with other marketing efforts Introduces you to the psychology of a Facebook user, shows how third-party apps can be used with your Facebook presence, and helps you focus on tried-and-true strategies and techniquesFacebook Marketing For Dummies, 4th Edition is a must-read for businesses and nonprofits that want to succeed in today's social media environment.
Previous edition: 2012.
Includes index.
Author notes provided by Syndetics
John Haydon is a leader in helping nonprofits use Facebook to market their causes, conduct online fundraising, and enhance their brands. He owns Inbound Zombie, a consultancy in Cambridge, MA, where he provides strategy and training on Facebook and other social media to nonprofit enterprises.