Identifying hidden needs : creating breakthrough products.
Material type: TextPublication details: [Place of publication not identified] : Palgrave Macmillan, 2014.Content type:- text
- unmediated
- 1349305316
- 9781349305315
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Standard Loan | Clonmel Library Main Collection | 658.8 GOF (Browse shelf(Opens below)) | Available | 39002100636621 |
Enhanced descriptions from Syndetics:
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.