The business environment of Europe : firms, governments, and institutions / Terrence R. Guay.
Material type:
TextPublisher: New York : Cambridge University Press, 2014Description: xx, 345 pages : illustrations, maps ; 26 cmContent type: - text
- unmediated
- volume
- 9780521694162
- 0521694167
- 338.7 GUA
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 338.7 GUA (Browse shelf(Opens below)) | 1 | Available | 39002100628719 |
Enhanced descriptions from Syndetics:
The Business Environment of Europe is the first textbook to provide a complete overview of Europe's business landscape, examining the region's diverse economies and government policies within historical, political, and cultural contexts. This well-researched text examines the European Union and select European nations, and leads students to a full understanding of the structure and dynamics of specific industries, the impact of globalization on European companies, and the future challenges facing the region's business environment. Numerous tables, maps, figures, case studies and chapter-specific bibliographies support students with little background knowledge of the subject, and lead them to total mastery of the material. Ideal for business students seeking background on the historical and cultural foundations of European business, and for international studies students seeking specific information on European governments, policies and economics, this introductory textbook provides a comprehensive and interdisciplinary overview of the subject.
Includes index.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Acknowledgements
- Preface
- Part I Understanding the Context of Europe's Business Environment
- 1 Introduction
- Part II The European Union
- 2 Origins, development, and institutional framework
- 3 Political economy of European integration
- Part III Models of Capitalism and National Business-Government Relations
- 4 Market capitalism
- 5 Managed capitalism
- 6 State capitalism
- 7 Eastern Europe
- Part IV Government Policies and Globalization
- 8 Promoting business
- 9 Regulating business
- 10 Globalization and global actors
- Part V Opportunities and Challenges
- 11 Industries
- 12 The road ahead
- Glossary
- Index