Research methods for arts and event management / A.J. Veal and Christine Burton

Enhanced descriptions from Syndetics:

Research Methods for Arts and Event Management provides a compelling and comprehensive guide

to research methods for undergraduate and postgraduate students in arts and event management, as well as for managers in the arts/culture/events industries.

This book provides students and practising managers with the following:

* Essential skills in designing their own qualitative and quantitative research studies that can be implemented in a real working environment

* Guidance in designing, managing, and monitoring research work which students and practising managers may commission from consultants

* The necessary theoretical and practical basis to identify and implement appropriate methodologies to conduct research for academic dissertations and theses in the fields of arts, cultural and event management.

Furthermore, the book provides readers with multiple test questions, exercises and further resources, as well as a section on specialist terminology.

A. J. Veal is Adjunct Professor at the School of Leisure, Sport and Tourism, University of Technology, Sydney, Australia.

Christine Burton is an Associate Professor with the UTS Business School, University of Technology, Sydney. Her research focuses on audience development in the museum and arts sectors. Prior to becoming an academic, Christine worked as an arts consultant in Australia and the United Kingdom. Christine has worked on a number of research projects and consultancies including social impact of the arts, arts facilities development and public art planning and development.

Table of contents provided by Syndetics

• List of figures
• List of tables
• List of Case Studies
• Guided Tour
• Preface
• Acknowledgements
• Part 1 Introduction
• 1 Introduction to research: what, why and who?
• Introduction
• What is research?
• Why study research?
• Who does research?
• Who pays?
• Research outputs
• Terminology
• Summary
• Test questions
• Exercises
• Resources
• References
• 2 Approaches to research in the arts and events
• Introduction
• Disciplinary traditions
• Approaches, dimensions, issues, terminology
• Summary
• Test questions
• Exercises
• Resources
• References
• 3 Starting out: research plans and proposals
• Introduction
• Planning a research project
• The research process in the real world
• Research proposals
• Summary
• Test questions
• Exercises
• Resources
• References
• 4 Research ethics
• Introduction
• Institutional oversight of research ethics
• Ethics in the research process
• Ethical issues in research
• Access to research information
• Summary
• Test questions
• Exercises
• Resources
• References
• 5 The range of research methods
• Introduction
• The major research methods
• Subsidiary/cross-cutting techniques
• Multiple methods
• Policy/management-related research-based techniques
• Choosing methods
• Summary
• Test questions
• Exercises
• Resources
• References
• 6 Reviewing the literature
• Introduction
• The value of bibliographies
• Searching: sources of information
• Obtaining copies of material
• Compiling and maintaining a bibliography
• Reviewing the literature
• Referencing the literature
• Referencing and referencing systems
• Referencing issues
• Summary
• Test questions
• Exercises
• Resources
• References
• Part 2 Data collection
• 7 Secondary data sources and measurement
• Introduction
• Measurement in the arts and events sectors
• Introduction to secondary data sources
• Administrative/management data
• National cultural/events participation surveys
• Economic/industry data
• The population census
• Documentary sources
• Opportunism
• Summary
• Test questions
• Exercises
• Resources
• References
• 8 Observation
• Introduction
• Types and possibilities
• Main elements of observational research
• Use of technology
• Just looking
• Case studies
• Summary
• Test questions
• Exercises
• Resources
• References
• 9 Qualitative methods: introduction and data collection
• Introduction
• The nature of qualitative methods
• Merits, functions, limitations
• The qualitative research process
• The range of qualitative methods
• Introduction
• In-depth interviews
• Focus groups
• Participant observation
• Analysing texts
• Biographical research
• Ethnography
• Validity and reliability, trustworthiness
• Early qualitative research
• Summary
• Test questions
• Exercises
• Resources
• References
• 10 Questionnaire surveys: typology, design and coding
• Introduction
• Definitions and terminology
• Roles
• Merits
• Limitations
• Types of questionnaire survey
• The household questionnaire survey
• The street survey
• The telephone survey
• The mail survey
• E-surveys
• Visitor/user/on-site/surveys
• Captive group surveys
• Questionnaire design
• Coding
• Validity of questionnaire-based data
• Conducting questionnaire surveys
• Summary
• Test questions
• Exercises
• Resources
• References
• 11 Experimental research
• Introduction
• Principles of experimental research
• Validity
• Quasi-experimental designs
• Experimental methods in arts/event research
• Summary
• Test questions
• Exercises
• Resources
• References
• 12 The case study method
• Introduction
• Definitions
• Validity and reliability
• Merits of the case study approach
• Design and conduct of case studies
• Analysis
• Case studies in practice
• Summary
• Test questions
• Exercises
• Resources
• References
• 13 Sampling: quantitative and qualitative
• Introduction
• The idea of sampling
• Samples and populations
• Representativeness
• Sample size
• Weighting
• Sampling for qualitative research
• Summary
• Test questions
• Exercises
• Resources
• References
• Appendix 13.1
• Part 3 Data analysis
• 14 Analysing secondary data
• Introduction
• Summary
• Exercises
• Resources
• References
• 15 Analysing qualitative data
• Introduction
• Data storage and confidentiality
• Case study example
• Manual methods of analysis
• Qualitative analysis using computer software
• Introduction
• NVivo
• Summary
• Test questions
• Exercises
• Resources
• References
• 16 Analysing quantitative data
• Introduction
• Survey data analysis and types of research
• Spreadsheet analysis
• IBM SPSS Statistics Software (SPSS)
• Preparation
• SPSS procedures
• The analysis process
• Summary
• Test questions
• Exercises
• Resources
• References
• Appendix 16.1
• 17 Statistical analysis
• Introduction
• The statistics approach
• Statistical tests
• In conclusion
• Summary
• Test questions/Exercises
• Resources
• References
• Appendix 17.1
• Appendix 17.2
• Part 4 Communicating results
• 18 Research reports and presentations
• Introduction
• Written research reports
• Other media
• Summary
• A final comment
• Test questions/Exercises
• Resources
• References
• Index