International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe & Alexandra Kenyon.
Material type:
TextPublication details: Andover, Hampshire, U.K. : Cengage Learning, ©2016.Edition: 7th edDescription: xxvi, 465 p. : col. ill., col. maps ; 26 cmISBN: - 1473723701
- 9781473723702
- Phillips, Chris, 1941-
- 658.848 DOO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.848 DOO (Browse shelf(Opens below)) | 1 | Available | 39002100624932 |
Enhanced descriptions from Syndetics:
Now in its seventh edition, this popular textbook has been developed to help students learn, understand and practice all of the elements of the international marketing strategy process. The seventh edition has been fully updated to reflect the key developments in international marketing as well as maintaining the international coverage in the case studies and illustrations.
Previous editions authored by: Chris Phillips, Isobel Doole, and Robin Lowe; Isobel Doole and Robin Lowe.
Includes bibliographical references and index.