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Business essentials / Ronald J. Ebert, Ricky W. Griffin.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: 3rd edDescription: xxiii, 501 p. : chiefly col. ill., col. maps ; 28 cmISBN:
  • 0130842559 (pbk)
Subject(s): DDC classification:
  • 658 EBE
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 658 EBE (Browse shelf(Opens below)) 1 Available 39002000208398

Enhanced descriptions from Syndetics:

Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. Students are encouraged first to examine sample plans and then to personalize their own plans using the Windows-based Business Plan Pro software. *PHLIP/CW companion website: Includes an Interactive Study Guide, Current Events Articles with discussion questions, Student Study Hall, Career Center, Writing Center, Research Center, and Ask the Tutor. *Two Part-Opening Chapter Case Vignettes: Open and close each chapter. The chapter-opening vignette introduces a current real-world business situation involving the content and issues that follow in the chapter. The chapter-closing vignette tells the rest of the story, poses questions for discussion, and leads into the cha

Includes bibliographical references (p. 475-481) and indexes.

Table of contents provided by Syndetics

  • Preface (with Acknowledgments and About the Authors)
  • I Introducing The Contemporary Business World
  • 1 Understanding the Canadian Business System
  • 2 Setting Up Business in Canada
  • 3 Conducting Business Ethically and Responsibly
  • 4 Understanding International Business
  • II The Business of Managing
  • 5 Managing the Business Firm
  • 6 Organizing the Business Firm
  • 7 Running the Small Business
  • III Understanding People in Organizations
  • 8 Motivating, Satisfying, and Leading Employees
  • 9 Managing Human Resources and Labour Relations
  • IV Managing Operations and Information
  • 10 Producing Goods and Services
  • 11 Understanding Accounting and Information Systems
  • V Managing Marketing
  • 12 Understanding Marketing Processes and Consumer Behaviour
  • 13 Developing and Promoting Goods and Services
  • 14 Pricing and Distributing Goods and Services
  • VI Managing Financial Issues
  • 15 Money, Banking, and Securities Markets
  • 16 Financial Decisions and Risk Management
  • Notes, Sources, and Credits
  • Company, Name, and Product Index
  • Subject Index

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