Business essentials / Ronald J. Ebert, Ricky W. Griffin.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2000.Edition: 3rd edDescription: xxiii, 501 p. : chiefly col. ill., col. maps ; 28 cmISBN:- 0130842559 (pbk)
- 658 EBE
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658 EBE (Browse shelf(Opens below)) | 1 | Available | 39002000208398 |
Enhanced descriptions from Syndetics:
Geared for an Introduction to Business course. This best-selling text continues to present a briefer, no-nonsense approach to the fundamentals of business which spans the range of all functional areas - management, marketing, operations, accounting, information systems, finance, and legal studies. *New organization: Streamlines content into 16 chapters divided into 6 parts with 2 appendices. *Crafting Your Business Plan Exercises: Chapter-ending exercises apply chapter material to the task of developing a business plan. Students are encouraged first to examine sample plans and then to personalize their own plans using the Windows-based Business Plan Pro software. *PHLIP/CW companion website: Includes an Interactive Study Guide, Current Events Articles with discussion questions, Student Study Hall, Career Center, Writing Center, Research Center, and Ask the Tutor. *Two Part-Opening Chapter Case Vignettes: Open and close each chapter. The chapter-opening vignette introduces a current real-world business situation involving the content and issues that follow in the chapter. The chapter-closing vignette tells the rest of the story, poses questions for discussion, and leads into the cha
Includes bibliographical references (p. 475-481) and indexes.
Table of contents provided by Syndetics
- Preface (with Acknowledgments and About the Authors)
- I Introducing The Contemporary Business World
- 1 Understanding the Canadian Business System
- 2 Setting Up Business in Canada
- 3 Conducting Business Ethically and Responsibly
- 4 Understanding International Business
- II The Business of Managing
- 5 Managing the Business Firm
- 6 Organizing the Business Firm
- 7 Running the Small Business
- III Understanding People in Organizations
- 8 Motivating, Satisfying, and Leading Employees
- 9 Managing Human Resources and Labour Relations
- IV Managing Operations and Information
- 10 Producing Goods and Services
- 11 Understanding Accounting and Information Systems
- V Managing Marketing
- 12 Understanding Marketing Processes and Consumer Behaviour
- 13 Developing and Promoting Goods and Services
- 14 Pricing and Distributing Goods and Services
- VI Managing Financial Issues
- 15 Money, Banking, and Securities Markets
- 16 Financial Decisions and Risk Management
- Notes, Sources, and Credits
- Company, Name, and Product Index
- Subject Index