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Internet marketing in hospitality / Barbara Cox, William Koelzer.

By: Contributor(s): Material type: TextTextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 322 p. : ill. ; 24 cmISBN:
  • 0130984752
Subject(s): DDC classification:
  • 647.94 COX
Online resources:
Contents:
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Standard Loan Moylish Library Main Collection 647.94 COX (Browse shelf(Opens below)) 1 Available 39002000390840

Enhanced descriptions from Syndetics:

For Hospitality Marketing courses.

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

Includes index.

Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).

Table of contents provided by Syndetics

  • I Hospitality on the Internet
  • 1 Hospitality Industry-Types of Businesses, Types of Sites
  • II Creating and Building an Internet Presence
  • 2 Standing Out From the Crowd: Positioning, Audience and Goals
  • 3 Website Content
  • 4 Site Appearance and Organization (AKA "Look n Feel")
  • 5 Online Reservations and Other Interactive Functions
  • III Getting Found
  • 6 Portals, Search Engines, Directories, and Other Places to be Found
  • 7 Internet Advertising of Your Website
  • 8 Promotion (On the Net and Off) and Print/Media Advertising
  • IV E-Mail Marketing
  • 9 Marketing by E-Mail
  • 10 E-Mail Mechanics
  • 11 Writing E-Mail (With Sample E-Mail Messages)
  • V Appendices
  • Glossary
  • Resources on the Web for Hospitality Marketing

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