Internet marketing in hospitality / Barbara Cox, William Koelzer.
Material type: TextSeries: NetEffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2004.Description: xiv, 322 p. : ill. ; 24 cmISBN:- 0130984752
- 647.94 COX
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 647.94 COX (Browse shelf(Opens below)) | 1 | Available | 39002000390840 |
Enhanced descriptions from Syndetics:
For Hospitality Marketing courses.
Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.
Includes index.
Hospitality industry--types of businesses, types of sites -- Standing out from the crowd : positioning, audience and goals -- Web site content -- Site appearance and organization (aka look and feel) -- Online reservations and other interactive functions -- Portals, search engines, directories, & other places to be found -- Internet advertising of your web site -- Promotion (on the net and off) and print/media advertising -- Marketing by e-mail -- E-mail mechanics --Writing e-mail (with sample e-mail messages).
Table of contents provided by Syndetics
- I Hospitality on the Internet
- 1 Hospitality Industry-Types of Businesses, Types of Sites
- II Creating and Building an Internet Presence
- 2 Standing Out From the Crowd: Positioning, Audience and Goals
- 3 Website Content
- 4 Site Appearance and Organization (AKA "Look n Feel")
- 5 Online Reservations and Other Interactive Functions
- III Getting Found
- 6 Portals, Search Engines, Directories, and Other Places to be Found
- 7 Internet Advertising of Your Website
- 8 Promotion (On the Net and Off) and Print/Media Advertising
- IV E-Mail Marketing
- 9 Marketing by E-Mail
- 10 E-Mail Mechanics
- 11 Writing E-Mail (With Sample E-Mail Messages)
- V Appendices
- Glossary
- Resources on the Web for Hospitality Marketing