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International marketing strategy : analysis, development and implementation / Isobel Doole, Robin Lowe.
Material type:
TextPublication details: London : Cengage Learning, c2008.Edition: 5th edDescription: xxiv, 462 p. : col. ill., maps ; 28 cmISBN: - 1844807630 (pbk.)
- 9781844807635 (pbk.)
- 658.848 DOO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard Loan | Moylish Library Main Collection | 658.848 DOO (Browse shelf(Opens below)) | 1 | Available | 39002100346130 | ||
| Standard Loan | Moylish Library Main Collection | 658.848 DOO (Browse shelf(Opens below)) | 3 | Available | 39002100330118 | ||
| Standard Loan | Moylish Library Main Collection | 658.848 DOO (Browse shelf(Opens below)) | 4 | Available | 39002100507566 |
Enhanced descriptions from Syndetics:
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
Previous ed.: 2004.
Includes bibliographical references and index.
Table of contents provided by Syndetics
- Part 1 Analysis
- 1 An introduction to international marketing
- 2 The international trading environment
- 3 Social and cultural considerations on international markets
- 4 International marketing research and opportunity analysis
- Part 2 Strategy Development
- 5 International niche marketing strategies for small and medium-sized businesses
- 6 Global strategies
- 7 Market entry strategies
- 8 International product and service management
- Part 3 Implementation
- 9 Internal communications
- 10 The management of international distribution and logistics
- 11 Pricing for international markets
- 12 International marketing implementation through enabling technologies