Special events : the roots and wings of celebration / Joe Goldblatt.

By:

Goldblatt, Joe Jeff, 1952-

Material type: Text

TextSeries: The Wiley event management seriesPublication details: Hoboken, N.J. : John Wiley & Sons, c2008.Edition: 5th edDescription: xxix, 498 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN:

047173831X (hbk.)
9780471738312 (hbk.)

Subject(s):

DDC classification:

394.2068 GOL

Online resources:

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	394.2068 GOL (Browse shelf(Opens below))	1	Available		39002100338327

Enhanced descriptions from Syndetics:

From the foremost authority, the definitive guide to your career as an event leader!

Today's special events have their roots in the universal, ancient human need to celebrate with ceremony and ritual. Twenty-first-century event leaders acknowledge these roots while moving the event management profession toward the new possibilities presented by our globalizing world. Special Events: The Roots and Wings of Celebration, Fifth Edition provides experienced as well as aspiring event leaders with a comprehensive guide to understanding, planning, funding, promoting, and producing special events. Filled with helpful resources and illustrative examples, this Fifth Edition covers such areas as marketing, sponsorship, human resource management, financial administration, risk management, safety and security, global event leadership models, media use, legal and ethical considerations, technology, career development, and more.

New and revised materials in this edition include:

New profiles of leaders in the global events industry from Africa to America and from Bulgaria to Birmingham-learn what makes the greats great and their events truly spectacular Five Best Practice examples of exemplary events and over a dozen detailed case studies of all types of events Broader coverage of production schedules and the soon-to-be new industry standard, the APEX event specification guide Revised discussion of law and ethics in special events Over 100 new Web resources throughout text Descriptions of the leading meetings and events industry professional certification programs and how to earn these designations

Previous ed.: 2004.

Previous editions have different subtitles.

Includes bibliographical references (p. 417-429) and index.

Table of contents provided by Syndetics

Foreword (p. ix)
Preface (p. xi)
Acknowledgments (p. xxvii)
Part 1 Theory of Event Leadership
Chapter 1 Welcome to Event Leadership (p. 3)
Chapter 2 Models of Global Event Leadership (p. 37)
Part 2 Event Administration
Chapter 3 Developing and Implementing the Event Plan (p. 71)
Chapter 4 Event Leadership through Human Resource and Time Management (p. 117)
Chapter 5 Financial Administration (p. 143)
Part 3 Event Coordination
Chapter 6 Managing Vendor Contracts (p. 171)
Chapter 7 On-Site Event Production (p. 207)
Part 4 Event Marketing
Chapter 8 Advertising, Pubic Relations, Promotions, and Sponsorship (p. 261)
Chapter 9 Online and Computer-Generated Media (p. 295)
Part 5 Legal, Ethical, and Risk Management
Chapter 10 Risk Management: Legal and Financial Safeguards (p. 307)
Chapter 11 Inclusivity, Morality, Law, and Ethics in Event Leadership (p. 333)
Part 6 Technology for Professional Development
Chapter 12 Technology for Modern Event Leadership (p. 355)
Chapter 13 Career Development, Advancement, and Sustainable Success (p. 367)
Chapter 14 Best Practices in Event Leadership (p. 393)
Chapter 15 Case Studies in Twenty-First-Century Event Leadership (p. 401)
Appendices
Appendix 1 References (p. 417)
Appendix 2 Organizations and Resources (p. 430)
Appendix 3 Internet Sites (p. 441)
Appendix 4 Periodicals (p. 451)
Appendix 5 APEX Resources (p. 454)
Appendix 6 Directories (p. 456)
Appendix 7 Audio and Video Resources (p. 460)
Appendix 8 Software (p. 462)
Appendix 9 Sample Client Agreement (p. 464)
Appendix 10 Sample Vendor Agreement (p. 467)
Appendix 11 Sample Insurance Certificate (p. 470)
Appendix 12 Sample Catering Menu (p. 472)
Appendix 13 Sample Incident Report (p. 474)
Appendix 14 Sample Purchase Order (p. 477)
Appendix 15 Sample Event Evaluations (p. 479)
Appendix 16 Sample Event Survey (p. 484)
Appendix 17 International Special Events Society Principles of Professional Conduct and Ethics (p. 487)
Index (p. 489)

Author notes provided by Syndetics

Joe Goldblatt is the Senior Lecturer in the School of Tourism and Hospitality Management at Temple University, as well as their Executive Director for Professional Development and Strategic Partnerships.