Consumer behaviour / Hayden Noel.

By:

Noel, Hayden

Material type: Text

TextSeries: Basics marketing ; 01Publication details: Lausanne, Switzerland : AVA Academia ; La Vergne, TN : Distributed in the USA by Ingram Publisher Services, c2009.Description: 175 p. : col. ill ; 23 cmISBN:

2940373841 (pbk.)
9782940373840 (pbk.)

Other title:

Consumer behavior

Subject(s):

DDC classification:

658.8342 BAS

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	LSAD Library Main Collection	658.8342 BAS (Browse shelf(Opens below))	2	Available		39002100432872

Enhanced descriptions from Syndetics:

Basics Marketing 01: Consumer Behaviour examines the relationship between consumers and culture, and the impact of current trends on consumer behaviour. It explores the different ways in which consumers around the world respond to marketing strategies, examining the interpretation of new stimuli using existing knowledge, and how both new and remembered knowledge combine to influence purchasing behaviour.

Finally, there is a detailed examination of the influence of ethnicity, religion, class, age and gender on consumers' actions and the importance of understanding the challenges and diversity of a global marketplace.

Numbering on alternate pages.

Includes bibliographical references (p. 175).

Author notes provided by Syndetics

Dr Hayden Noel is an assistant professor in the College of Business Administration at the University of Illinois at Urbana-Champaign. He has published articles in leading academic journals such as the Journal of Consumer Research and the Journal of Consumer Psychology. In addition, he has taught in MBA programmes in the United States, Hong Kong, Singapore and Taiwan.