Conferences and conventions : a global industry / Tony Rogers.

Enhanced descriptions from Syndetics:

Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK

Table of contents provided by Syndetics

• Series editors (p. ix)
• Series preface (p. xi)
• Forewords (p. xiii)
• Preface (p. xvii)
• List of case studies (p. xix)
• 1 A global industry (p. 1)
• Introduction (p. 1)
• The origins of the conference industry (p. 2)
• The foundations of a proper industry (p. 4)
• The industry's recent globalisation (p. 9)
• World rankings of leading cities and countries (p. 10)
• Certain industry shortcomings (p. 15)
• Industry parameters and definitions (p. 22)
• Business tourism and leisure tourism (p. 26)
• The benefits of conference and business tourism (p. 27)
• Summary (p. 30)
• Review and discussion questions (p. 31)
• Notes and references (p. 32)
• Further reading (p. 32)
• 2 The structure of the conference industry (p. 33)
• Introduction (p. 33)
• The buyers (p. 34)
• The suppliers (p. 53)
• Agencies and intermediaries (p. 60)
• Other important organizations (p. 74)
• Summary (p. 77)
• Review and discussion questions (p. 78)
• Notes and references (p. 78)
• 3 The economics of conferences and conventions (p. 81)
• Introduction (p. 81)
• Conferences and conventions within the wider tourism context (p. 82)
• Factors affecting conference sector demand (p. 83)
• The inadequacy of the information base (p. 86)
• The size of the global conference industry (p. 87)
• The value of the industry (p. 88)
• Research findings (p. 95)
• Summary (p. 110)
• Review and discussion questions (p. 111)
• Notes and references (p. 111)
• 4 Conference industry marketing activity (p. 113)
• Introduction (p. 113)
• Marketing principles (p. 114)
• Relationship marketing and customer relationship management (p. 124)
• Web marketing (p. 127)
• A definition of destination (p. 130)
• The branding of cities and other destinations (p. 130)
• Destination marketing organizations (p. 135)
• Conference venue marketing (p. 161)
• The branding of hotel venues (p. 163)
• Overseas marketing (p. 166)
• Summary (p. 167)
• Review and discussion questions (p. 167)
• Notes and references (p. 168)
• Further reading (p. 169)
• 5 Conference management - an organizer's perspective (p. 171)
• Introduction (p. 171)
• A general introduction to conference organizing (p. 172)
• Pre-conference planning and research (p. 174)
• Budgeting and financial management (p. 179)
• Sourcing and selecting a venue (p. 184)
• Negotiating with venues (p. 191)
• Programme planning (p. 194)
• Event marketing (p. 195)
• Conference management and production (p. 197)
• Event evaluation (p. 199)
• Summary (p. 201)
• Review and discussion questions (p. 202)
• Notes and references (p. 203)
• Further reading (p. 203)
• 6 Conference management - a venue perspective (p. 205)
• Introduction (p. 205)
• Client-focused product innovations (p. 206)
• Professional inspection visits and showrounds (p. 208)
• Yield management and 'REVPAR' (p. 210)
• Negotiating with clients (p. 214)
• Venue case studies (p. 215)
• Summary (p. 226)
• Review and discussion questions (p. 226)
• Notes and references (p. 227)
• Further reading (p. 227)
• 7 A people industry (p. 229)
• Introduction (p. 229)
• The importance of people skills (p. 230)
• Education and learning, training and CPD opportunities (p. 235)
• Careers in the conference industry (p. 244)
• Salary levels (p. 245)
• Career profiles (p. 248)
• Summary (p. 276)
• Review and discussion questions (p. 276)
• Notes and references (p. 277)
• 8 Leading industry organizations (p. 279)
• Introduction (p. 279)
• The activities of international organizations and associations (p. 280)
• The roles of selected national trade associations (p. 296)
• An assessment of the conference industry's fragmentation (p. 302)
• Summary (p. 303)
• Review and discussion questions (p. 303)
• 9 Trends, issues and future developments (p. 305)
• Introduction (p. 305)
• Global trends and forecasts (p. 306)
• Events and the marketing mix (p. 309)
• Virtual versus face-to-face conferencing (p. 310)
• Sustainable meetings (p. 313)
• Corporate social responsibility (p. 319)
• Accessibility not disability (p. 322)
• Procurement (p. 324)
• Return on investment (p. 326)
• In conclusion (p. 329)
• Summary (p. 330)
• Review and discussion questions (p. 330)
• Notes and references (p. 331)
• Further reading (p. 332)
• Case studies (p. 333)
• Appendix A List of conference industry trade magazines (p. 395)
• Index (p. 397)

Author notes provided by Syndetics