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The impact of visual merchandising on consumer buying behaviour: the case study of Jo Malone London. [thesis] / Ailish Radcliffe. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2017
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2017).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 17/15.
The role of brands in enhancing ones self-concept [thesis] / Saffron O Donoghue. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 16/08.
An examination of the growth, use and potential benefits of product placement in the promotion of goods in recent times. [thesis] / Aisling Burke. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 16/09.
Making a health change: an exploratory study on consumer motivations within the Irish health and wellness food sector [thesis] / Saphron Werfelli. by
Material type: Text Text; Format: print
Publication details: Limerick : Limerick Institute of Technology, 2016
Dissertation note: Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Availability: Items available for reference: Moylish Library: Library Use Only (1)Location, call number: Theses Collection Thesis BUS. M & M. 16/13.
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