An examination of the growth, use and potential benefits of product placement in the promotion of goods in recent times. [thesis] / Aisling Burke.
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2016.Description: ix, 47 p. ; 30cmSubject(s): DDC classification: - Thesis BUS. M & M. 16/09
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis BUS. M & M. 16/09 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100670521 |
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2016).
Includes bibliographical references and appendices.