Increasing participation in marathons through social media by understanding the intrinsic and extrinsic motivations which influence participants decision making process with specific emphasis on the key information gathering stages of the decision making process. [thesis] / Therese Kearney.
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2014.Description: 153 p. : ill. ; 30 cmSubject(s): DDC classification: - Thesis MBS 14/01
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis MBS 14/01 (Browse shelf(Opens below)) | 1 | Library Use Only | 39002100657916 |
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2014).
Includes bibliographical references and appendix.