A study into the process of rebranding and the effect that it has on consumer loyalty. [thesis] / Laura Quigley
Material type:
TextPublication details: Limerick : Limerick Institute of Technology, 2019Description: viii, 34 pages : illustrations ; 30 cmSubject(s): Genre/Form: DDC classification: - Thesis BUS. M & M. 19/13
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| 2 Hour Loan | Moylish Library Theses Collection | Thesis BUS. M & M. 19/13 (Browse shelf(Opens below)) | Library Use Only | 39002100687079 |
Thesis submitted for B.B.S. (Hons) in Marketing & Management (2019).
Includes bibliographical references.