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TEA-SIS a study of tea branding, packaging and advertising and how it affects consumer decisions . [thesis]. Sinead Kruis.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT./ ; 2014Description: 31 p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 14/08
Contents:
With tea sales decreasing in Ireland due to the new coffee craze the need to rethink how we market tea here is crucial. By analysing four diverse yet competent tea packaging designs, from their branding to their advertising, we can see how they effectively attract their target audience by addressing the needs and wants of the emerging generation of consumers and as a result keep tea sales high.
Dissertation note: Thesis submitted for B.A. in Visual Communications 2014
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 14/08 (Browse shelf(Opens below)) 1 Library Use Only 39002100571802

Thesis submitted for B.A. in Visual Communications 2014

Includes bibliographical references

With tea sales decreasing in Ireland due to the new coffee craze the need to rethink how we market tea here is crucial. By analysing four diverse yet competent tea packaging designs, from their branding to their advertising, we can see how they effectively attract their target audience by addressing the needs and wants of the emerging generation of consumers and as a result keep tea sales high.

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