The E-commerce book : building the E-empire / Steffano Korper, Juanita Ellis.
Material type: TextPublication details: San Diego : Academic Press, c2000.Description: xiii, 284 p. : ill. ; 24 cmISBN:- 0124211607
- 658.872 KOR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Standard Loan | Moylish Library Main Collection | 658.872 KOR (Browse shelf(Opens below)) | 1 | Available | 39002000205659 |
Enhanced descriptions from Syndetics:
Written for business managers who seek advice on moving their companies forward, this text provides technical information on the basic E-commerce concept. It provides practical advice to readers in this growing business area, such as globalizing a company, marketing, advertising, market trends vendor solutions, and essential technologies such as credit card verification systems, security, auction technologies, storefronts and technology architecture.
E-commerce overview -- Sales and marketing -- Globalization -- Company profiles -- Architecture -- Commerce server -- Vendor solutions -- Payment systems -- Security -- Auction technology -- Project development -- Consortium.
Table of contents provided by Syndetics
- Foreword (p. ix)
- Preface (p. xi)
- Chapter 1 E-Commerce Overview (p. 1)
- Technology Growth Rates (p. 2)
- Winners Think Outside of the Box (p. 3)
- E-Commerce Business Models (p. 6)
- How Businesses Change (p. 13)
- Gaining Competitive Advantage (p. 15)
- Chapter 2 Sales and Marketing (p. 19)
- More Marketing? More Marketing! (p. 21)
- Strategies to Attract Customers (p. 22)
- Strategies to Keep Customers (p. 39)
- Tracking Purchasing Trends (p. 42)
- Marketing and Advertising Agencies (p. 43)
- Chapter 3 Globalization (p. 47)
- The E-Commerce Global Market (p. 48)
- Language Considerations (p. 54)
- Demographics (p. 61)
- Getting Product to Customers (p. 63)
- 24-Hour Access (p. 66)
- Web Access Trends (p. 66)
- Chapter 4 Company Profiles (p. 69)
- Advertising (p. 70)
- Servicing Customers (p. 74)
- Managing the Supply Chain (p. 77)
- Selling Business-to-Business (p. 80)
- Selling Business-to-Consumer (p. 83)
- Facilitating Electronic Commerce (p. 86)
- Some Words of Caution (p. 89)
- Chapter 5 Architecture (p. 91)
- Overview of Components (p. 91)
- Tuning and Load Balancing (p. 100)
- Network Architecture (p. 103)
- Architecture Security (p. 107)
- E-Commerce Architecture Models (p. 109)
- Chapter 6 Commerce Server (p. 117)
- Storefront Implementation (p. 118)
- Storefront Features (p. 119)
- Server Management Tools (p. 128)
- Integration (p. 130)
- Customization (p. 134)
- Skills (p. 135)
- Chapter 7 Vendor Solutions (p. 139)
- Evaluation Guidelines (p. 140)
- Microsoft (p. 145)
- IBM (p. 149)
- BroadVision (p. 153)
- OpenMarket (p. 156)
- Intershop (p. 162)
- Chapter 8 Payment Systems (p. 167)
- Payment System Categories (p. 169)
- Enabling Electronic Payments (p. 176)
- Secure Electronic Transaction (p. 181)
- Secure Sockets Layer (p. 183)
- Establishing Trust (p. 184)
- Chapter 9 Security (p. 187)
- Network Threats (p. 189)
- Security Policies and Procedures (p. 192)
- Separating Your Net from the Net (p. 197)
- Encryption (p. 202)
- Digital Signatures (p. 205)
- Authentication and Access Control (p. 205)
- Viruses (p. 206)
- Auditing (p. 208)
- Cert (p. 209)
- Chapter 10 Auction Technology (p. 211)
- Benefits of Auctions (p. 212)
- Auction Classifications (p. 214)
- Preparing to Auction (p. 216)
- Auction Markets (p. 217)
- Auction Settings (p. 222)
- Vendor Solutions (p. 225)
- Chapter 11 Project Deployment (p. 231)
- Defining Your Vision and Goals (p. 233)
- Developing Your Strategy (p. 234)
- Considering the Business Process (p. 239)
- Revising Your Architecture (p. 243)
- Deploying a Solution (p. 245)
- Not So Secret Success Strategies (p. 251)
- Chapter 12 Consortium (p. 253)
- A Consortium Meeting (p. 254)
- Business Experience (p. 255)
- Electronic Commerce Skills (p. 261)
- Commitment (p. 262)
- How Members Are Connected (p. 263)
- Going It Alone? (p. 265)
- Right-Click to View Source (p. 265)
- Partnering with the Consortium (p. 267)
- How Does It Work? (p. 268)
- For More Information (p. 273)
- Authors' Notes (p. 275)
- Index (p. 279)
Excerpt provided by Syndetics
Author notes provided by Syndetics
Steffano Korper and Juanita Ellis are experts in cutting edge technologies both as university lecturers and industry leaders.Steffano Korper has lectured for Networking and Telecommunications courses at the University of Maryland, and the University of Texas, and is an Adjunct Professor of Electrical Engineering at Southern Methodist University. He holds a B.S. in Business and Management and an M.S. in Information Systems.
Juanita Ellis has lectured for the University of Maryland European Division as well as Southern Methodist University, and holds a B.S. in Business and Management and a M.S. in Information Systems. She is currently working on a Doctorate in Electrical Engineering and Communications at George Washington University.
Korper and Ellis founded SMU's Networking Technologies Program in 1995. In 1998, they developed The E-Commerce Program, which consists of six courses focusing in Web/Commerce server, back-end integration to relational databases and transaction systems, credit card verification integration, firewall security and Java Technologies. Nationally recognized corporations and organizations have requested their expertise in developing and deploying E-Commerce solutions in both business to business and business to consumer commerce.