000 00809nam a2200193 4500
005 20210707124620.0
008 180605b2018 ||||| |||| 00| 0 eng d
082 _aThesis BBS Bus. Comp No. 1/2018
100 _aDvorcakova, Dana
245 _aConsumer attitude towards and acceptance of SMS mobile advertising and consumer intention to pruchase
_c/Dana Dvorcakova
_h[thesis]
260 _aLimerick:
_bLimerick Institute of Technology,
_c2018
300 _aviii, 56 pages :
_bill. ;
_c30 cm.
502 _aThesis submitted for Bachelor of Business Studies in Business Computing (2018)
504 _aIncludes bibliographical references and index.
650 _aConsumer behaviour
_vAcademic theses
651 _aLimerick Institute of Technology
_zMoylish
655 7 _aAcademic theses
_920603
942 _2ddc
999 _c195966
_d195966