000			01323nam a2200229 a 4500
008			2014
082	0	4	_aThesis Graphics 14/04
100	1		_aClancy, Rachel.
245	1	4	_aThe campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture. _h[thesis]. _cRachel Clancy.
260			_aLimerick : _bLimerick School of Art and Design/ LIT./ ; _c2014
300			_a30 p. : _bill (some col) . ; _c30cm
502			_aThesis submitted for B.A. in Visual Communications 2014
504			_aIncludes bibliographical references
505	0		_aThis essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.
650		0	_aCosmetic culture.
650		0	_aVisual Communications theses
650		0	_aTheses _xLSAD _zClare Street
902			_a171006
907			_a.b1209643x _bclare _cclare
942			_n0
998			_b0 _c140714 _dm _eg _f- _g4
999			_c41274 _d41274