000			01514nam a2200253 a 4500
008			2014
082	0	4	_aThesis Graphics 14/06
100	1		_aFoley, Sinead.
245	1	4	_aThe impact of Transmedia storytelling on brands and consumers . _h[thesis]. _cSinead Foley.
260			_aLimerick : _bLimerick School of Art and Design/ LIT./ ; _c2014
300			_a39 p. : _bill (some col) . ; _c30cm.
502			_aThesis submitted for B.A. in Visual Communications 2014
504			_aIncludes bibliographical references
505	0		_aIn the age of social and digital media, transmedia storytelling-the method of delivering a story across multiple platforms- has become noticeably popular technique for eontent distribution used within the creative industries. This extended essay is an investigation into this modern form of narrative and will contexualise its current rise within the media industry, focusing on why marketing strategies for brands and identities are currently utilizing this method of content storytelling.
650		0	_aMultiplatform storytelling.
650		0	_aTransmedia storytelling.
650		0	_aInteractive digital media.
650		0	_aVisual Communications theses
650		0	_aTheses _xLSAD _zClare Street
902			_a171006
907			_a.b12096453 _bclare _cclare
942			_n0
998			_b0 _c140714 _dm _eg _f- _g4
999			_c41276 _d41276