| 000 | 01294nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | 2015 | ||
| 082 | 0 | 4 | _aThesis Graphics 15/05 |
| 100 | 1 | _aKelly, Emma. | |
| 245 | 1 | 0 |
_aShockvertising : _ban analysis of road safety campaigns. _h[thesis] / _cEmma Kelly. |
| 260 |
_aLimerick : _bLimerick School of Art and Design/ LIT, _c2015. |
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| 300 |
_a26 p. : _bill (some col) . ; _c30cm. |
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| 502 | _aThesis submitted for B.A. in Visual Communications 2015. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aThis essay explores advertising and its role in society. It investigates a definition of shockvertising and its use of fear and threat appeals. It endeavours to analyse the Extended Parallel Process Model and the Protection Motivation Theory in relation to three chosen road safety advertisements. | |
| 650 | 0 |
_aGraphics _vTheses. |
|
| 650 | 0 | _aVisual Communications theses. | |
| 650 | 0 |
_aTheses _xLSAD _zClare Street. |
|
| 650 | 0 | _aShockvertising. | |
| 650 | 0 | _aRoad safety advertisements. | |
| 902 | _a171006 | ||
| 907 |
_a.b1224093x _bclare _cclare |
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| 942 | _n0 | ||
| 998 |
_b0 _c150703 _dm _eg _f- _g0 |
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| 999 |
_c42786 _d42786 |
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