000			01504nam a2200241 a 4500
008			2016
082	0	4	_aThesis Animation and Motion Design 05/16.
100	1		_aMcCaffrey, Eoin.
245	1	2	_aA multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015. _h[Extended Essay]. _cEoin McCaffrey.
260			_aLimerick : _bLimerick School of Art and Design/ LIT./ ; _c2016
300			_a44p. : _bill (some col) . ; _c30cm.
502			_aThesis submitted for B.A. in Animation and Motion Design 2016
504			_aIncludes bibliographical references
505			_aMultimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer. [Abstract]
610	2	0	_aMcDonald's Corporation.
650	0	0	_aAdvertising campaigns -- United States _vMcDonalds.
650		0	_aAnimation and Motion Design _vExtended Essays.
650		0	_aTheses _xLSAD _zClare Street
902			_a171006
907			_a.b12384665 _bclare _cclare
942			_n0
998			_b0 _c160816 _dm _eg _f- _g2
999			_c44143 _d44143