| 000 | 01422nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | 2016 | ||
| 082 | 0 | 4 | _aThesis Fashion 01/16 |
| 100 | 1 | _aBalikoeva, Izabelle. | |
| 245 | 1 | 2 |
_aA discussion of the role of social media in luxury fashion marketing _h[Extended Essay] / _cIzabelle Balikoeva. |
| 260 |
_aLimerick : _bLimerick Institute of Technology/Limerick School of Art and Design ; _c2016 |
||
| 300 |
_a42p. : _bill (some col) . : _c30cm |
||
| 502 | _aThesis submitted for B.A. (Hons) in Fashion Design 2016 | ||
| 504 | _aIncludes bibliographical References and appendices | ||
| 505 | 0 | _aThis essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract] | |
| 650 | 0 | _aSocial media marketing. | |
| 650 | 0 |
_aBurberry _vMarketing. |
|
| 650 | 0 | _aFashion Marketing. | |
| 650 | 0 | _aFashion theses | |
| 650 | 0 |
_aExtended essays _vFashion. |
|
| 650 | 0 |
_aTheses _xLSAD _zClare Street |
|
| 902 | _a171006 | ||
| 907 |
_a.b12384690 _bclare _cclare |
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| 942 | _n0 | ||
| 998 |
_b0 _c160817 _dm _eg _f- _g2 |
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| 999 |
_c44146 _d44146 |
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