000 02415nam a2200265 a 4500
008 2016
082 0 4 _aThesis Fashion 08/16
100 1 _aHourigan, Jessica.
245 1 0 _aFashion, Art and performance:/
_b A case study looking at the work of Alexander McQueen.
_h[Extended Essay] /
_cJessica Hourigan.
260 _aLimerick :
_bLimerick Institute of Technology/Limerick School of Art and Design ;
_c2016
300 _a53p. :
_bill (some col) . :
_c30cm
502 _aThesis submitted for B.A. (Hons) in Fashion Design 2016
504 _aIncludes bibliographical references.
505 0 _aThe objective of this paper is to examine how Alexander McQueen transformed the runway show while expanding upon the relationship between fashion and art, chiefly performance art. Analysis will evaluate the resulting new hybrid of performance art that is almost wholly detached from the traditionally commercial aspects of the clothing industry. This essay will also draw from aspects of Anne Hollander, Michel Foucault, and RoseLee Goldberg s theories to assist in contextualising and interpreting the significance of McQueen s lifework in terms of his showmanship, demonstrating how his work merits the status as that of an artist or director. Applying elements of art theory on topics such as McQueen s execution of various themes and locations, as well as the utilisation of astounding finale displays and model selections; this essay will establish a better understanding of the importance of the relationship between McQueen s fashion shows and the realm of performance art.This essay analyses the developments occurring in the luxury fashion sector in relation to the heightened influence of digital and social media within marketing and retail. Using Burberry's positive experience as an example to highlight the possibilities that are provided by Social Media to connect more effectively with the millennial consumer bracket. [Abstract]
600 1 4 _aMcQueen, Alexander,
_d1969-2010.
650 0 _aPerformance art
_vFashion.
650 0 _aCatwalk
_vFashion.
650 0 _aFashion theses
650 0 _aExtended essays
_vFashion.
650 0 _aTheses
_xLSAD
_zClare Street
902 _a171006
907 _a.b12384768
_bclare
_cclare
942 _n0
998 _b0
_c160818
_dm
_eg
_f-
_g0
999 _c44153
_d44153