| 000 | 01418nam a2200241 a 4500 | ||
|---|---|---|---|
| 008 | 2017 | ||
| 082 | 0 | 4 | _aThesis Fashion 08/17 |
| 100 | 1 | _aWilson, Grainne. | |
| 245 | 1 | 3 |
_aAn investigation of the marketing strategies employed by Sustainable Fashion Brands.[Extended Essay]/ _cGrainne Wilson. |
| 260 |
_aLimerick : _bLimerick Institute of Technology/Limerick School of Art and Design ; _c2017 |
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| 300 |
_a36p. : _bill (some col) . : _c30cm |
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| 502 | _aThesis submitted for B.A. (Hons) in Fashion Design 2017 | ||
| 504 | _aIncludes bibliographical references and appendices. | ||
| 505 | 0 | _aThis extended essay examines the strategies used by sustainable fashion design brands to market their product. It considers the marketing efforts of outdoor clothing label Patagonia, the 'Conscious Collection' of the high-street superbrand H&M and the trend-sensitive yet ethical brand People Tree and inspects the effectiveness of their promotional endeavours.[Abstract]. | |
| 650 | 0 | _aSustainable Marketing in Fashion Design. | |
| 650 | 0 | _aFashion theses | |
| 650 | 0 |
_aExtended essays _vFashion. |
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| 650 | 0 |
_aTheses _xLSAD _zClare Street. |
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| 902 | _a171006 | ||
| 907 |
_a.b12509814 _bclare _cclare |
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| 942 | _n0 | ||
| 998 |
_b0 _c170626 _dm _eg _f- _g3 |
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| 999 |
_c45475 _d45475 |
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