000			01794nam a2200265 a 4500
008			2017
082	0	4	_aThesis Fashion, Knitwear and Textile Design 03/17
100	1		_aMcCormack, Helen.
245	1	4	_aThe Aran Sweater and Irish cultural Aesthetic: Enduring Symbols of Identity for Today's Irish Knitwear Industry. [Extended Essay] / _cHelen McCormack.
260			_aLimerick : _bLimerick Institute of Technology/Limerick School of Art and Design ; _c2017.
300			_a27 pages : _billustrations (some col) . : _c30cm
502			_aThesis submitted for B.A. (Hons) in Fashion, Knitwear and Textile Design 2017.
504			_aIncludes bibliographical references and appendices.
505	0		_aThe Aran Sweater has become a symbol of Irish heritage since the 1930's. This essay focuses on the meanings, validity and value of the Aran Sweater and how its associations have helped establish a financially viable knitwear industry in Ireland. It highlights the impact of fast fashion on the Irish knitwear industry today and debates if utilising Irish cultural identity is an important and valuable marketing srategy for contemporary Irish knitwear producers and designers. [Abstract]
650		0	_aAran Sweater.
650		0	_aFast Fashion: _vSlow Fashion
650		0	_aBranding and Marketing.
650		0	_aFashion, Knitwear and Textile theses
650		0	_aExtended essays _vFashion, Knitwear and Textile Design.
650		0	_aTheses _xLSAD _zClare Street
902			_a171006
907			_a.b12510257 _bclare _cclare
942			_n0
998			_b0 _c170627 _dm _eg _f- _g4
999			_c45519 _d45519