000 00816nam a22001937a 4500
005 20210707125029.0
008 171120b2017 xxu||||| |||| 00| 0 eng d
082 0 4 _aThesis MBS 1/2017
245 1 0 _aUnderstanding corporate identity in the Irish hospitality industry
_c/ Sandra Leahy.
_h[thesis]
260 _aLimerick
_bLimerick Institute of Technology
_c2017.
300 _avii, 160 pages ;
_c30 cm.
502 _aThesis submitted for M. Bus. Marketing and Management Strategy (2017).
504 _aIncludes bibliographical references and appendices.
650 0 _aMarketing
_xManagement Strategy
_vAcademic theses
650 0 _aHospitality industry
_zIreland
_vAcademic theses
650 0 _aCorporate image
_vAcademic theses
651 _aLimerick Institute of Technology
_zMoylish
655 7 _aAcademic theses
_920603
999 _c45957
_d45957