Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector.
Fennell, Michelle
Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell. - Limerick : Limerick Institute of Technology, 2013. - 129 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Branding--Brand building.
Small and medium sized enterprises (SMEs).
Thesis MBS 13/01
Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. [thesis] / Michelle Fennell. - Limerick : Limerick Institute of Technology, 2013. - 129 p. : ill. ; 30 cm.
Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013).
Includes bibliographical references and appendix.
Theses--LIT--Moylish.
Marketing and Management Strategy--Theses.
Business theses.
Branding--Brand building.
Small and medium sized enterprises (SMEs).
Thesis MBS 13/01