Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. (Record no. 40312)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis MBS 13/01 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fennell, Michelle |
| 245 10 - TITLE STATEMENT | |
| Title | Brand building for micro, small and medium sized enterprises in the artisan and speciality food sector. |
| Medium | [thesis] / |
| Statement of responsibility, etc. | Michelle Fennell. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick : |
| Name of publisher, distributor, etc. | Limerick Institute of Technology, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 129 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis submitted for M.Bus. Studies / Marketing and Management Strategy (2013). |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendix. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| Geographic subdivision | LIT |
| -- | Moylish. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing and Management Strategy |
| Form subdivision | Theses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business theses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding |
| Form subdivision | Brand building. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small and medium sized enterprises (SMEs). |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b11810609 |
| b | moyl |
| c | moyl |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 131127 |
| First Date, FD (RLIN) | m |
| Local | g |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Library Use Only | Moylish Library | Moylish Library | Theses Collection | 27/11/2013 | 21 | Thesis MBS 13/01 | 39002100650861 | 04/03/2020 | 04/03/2020 | 1 | 0.00 | 31/10/2017 | 2 Hour Loan |