The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture.
Clancy, Rachel.
The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture. [thesis]. Rachel Clancy. - Limerick : Limerick School of Art and Design/ LIT./ ; 2014 - 30 p. : ill (some col) . ; 30cm
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
This essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.
Cosmetic culture.
Visual Communications theses
Theses--LSAD--Clare Street
Thesis Graphics 14/04
The campaigns of the colour cosmetics brand illamasqua represent the next phase in the evolution of cosmetics culture. [thesis]. Rachel Clancy. - Limerick : Limerick School of Art and Design/ LIT./ ; 2014 - 30 p. : ill (some col) . ; 30cm
Thesis submitted for B.A. in Visual Communications 2014
Includes bibliographical references
This essay examines the marketing campaigns of the cosmetics brand illamasqua to argue that the brand is challenging conventions in the cosmetics industry in terms of age, gender and creative techniques of application, and by doing so is promoting the uniquness of the individual instead of conformity to the conventions of cosmetic culture.
Cosmetic culture.
Visual Communications theses
Theses--LSAD--Clare Street
Thesis Graphics 14/04