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A replication and analysis of Erving Goffman's study of gender representation [Extended Essay] /

Ward, Emma.

A replication and analysis of Erving Goffman's study of gender representation [Extended Essay] / Emma Ward. - Limerick : Limerick Institute of Technology/Limerick School of Art and Design ; 2016 - 35p. : ill (some col) . : 30cm

Thesis submitted for B.A. (Hons) in Fashion Design 2016

Includes bibliographical references and appendices.

This paper is an investigation of Judith Butlers theory that gender is not something you are born with but is instead culturally constructed (Butler, 1990).To support Butler s theory a small scale replication of American sociologist Erving Goffman s study from his book Gender Advertisements(1979) was conducted. This paper analyses Dior advertisements published in British Vogue in particular. This was in order to determine how gender representation has changed over time and to investigate whether or not Goffman s concepts are still relevant. [Abstract]


Goffman, Erving.


Gender--Fashion.
Fashion theses
Extended essays--Fashion.
Theses--LSAD--Clare Street

Thesis Fashion 15/16

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