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A discussion of how the brand Tim Hortons has become a national icon of Canda through its association with Canadian Traditions.

Chan, Lorna

A discussion of how the brand Tim Hortons has become a national icon of Canda through its association with Canadian Traditions. [Extended Essay]. Lorna Chan. - Limerick : Limerick School of Art and Design/ LIT./ ; 2017 - 32p. : ill (some col) . ; 30cm.

Thesis submitted for B.A. in Visual Communications 2017

Includes bibliographical references

Tim Hortons is one of Canada's most favoured brands. It has triumphed over its competitors in the fast food restaurant business, becoming a national symbol of Canada. This final project investigates howTim Hortons has drawn upon Canadian traditions to strengthen the appeal of the brand in relation to the Canadian people.[Abstract]


Branding--Brand personality
Hortons, Tim
Theses--LSAD--Clare Street
Visual Communications--Extended Essays.
Theses--LSAD--Clare Street.

Thesis Graphics 01/17

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