Shockvertising : (Record no. 42786)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01294nam a2200253 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 2015 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | Thesis Graphics 15/05 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kelly, Emma. |
| 245 10 - TITLE STATEMENT | |
| Title | Shockvertising : |
| Remainder of title | an analysis of road safety campaigns. |
| Medium | [thesis] / |
| Statement of responsibility, etc. | Emma Kelly. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Limerick : |
| Name of publisher, distributor, etc. | Limerick School of Art and Design/ LIT, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 26 p. : |
| Other physical details | ill (some col) . ; |
| Dimensions | 30cm. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis submitted for B.A. in Visual Communications 2015. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | This essay explores advertising and its role in society. It investigates a definition of shockvertising and its use of fear and threat appeals. It endeavours to analyse the Extended Parallel Process Model and the Protection Motivation Theory in relation to three chosen road safety advertisements. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Graphics |
| Form subdivision | Theses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Visual Communications theses. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Theses |
| General subdivision | LSAD |
| Geographic subdivision | Clare Street. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Shockvertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Road safety advertisements. |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b1224093x |
| b | clare |
| c | clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Operator's initials, OID (RLIN) | 0 |
| Cataloger's initials, CIN (RLIN) | 150703 |
| First Date, FD (RLIN) | m |
| Local | g |
| -- | - |
| -- | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Library Use Only | LSAD Library | LSAD Library | Theses Collection | 03/07/2015 | 1 | Thesis Graphics 15/05 | 39002100578831 | 31/01/2019 | 31/01/2019 | 1 | 0.00 | 31/10/2017 | 2 Hour Loan |