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Shockvertising : an analysis of road safety campaigns. [thesis] / Emma Kelly.

By: Material type: TextTextPublication details: Limerick : Limerick School of Art and Design/ LIT, 2015.Description: 26 p. : ill (some col) . ; 30cmSubject(s): DDC classification:
  • Thesis Graphics 15/05
Contents:
This essay explores advertising and its role in society. It investigates a definition of shockvertising and its use of fear and threat appeals. It endeavours to analyse the Extended Parallel Process Model and the Protection Motivation Theory in relation to three chosen road safety advertisements.
Dissertation note: Thesis submitted for B.A. in Visual Communications 2015.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
2 Hour Loan LSAD Library Theses Collection Thesis Graphics 15/05 (Browse shelf(Opens below)) 1 Library Use Only 39002100578831

Thesis submitted for B.A. in Visual Communications 2015.

Includes bibliographical references.

This essay explores advertising and its role in society. It investigates a definition of shockvertising and its use of fear and threat appeals. It endeavours to analyse the Extended Parallel Process Model and the Protection Motivation Theory in relation to three chosen road safety advertisements.

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