MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01504nam a2200241 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
Thesis Animation and Motion Design 05/16. |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCaffrey, Eoin. |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A multimodal analysis of the dynamics of persuasive communication in the McDonald's animated advertisement 'Arch Enemies' 2015. |
| Medium |
[Extended Essay]. |
| Statement of responsibility, etc. |
Eoin McCaffrey. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Limerick : |
| Name of publisher, distributor, etc. |
Limerick School of Art and Design/ LIT./ ; |
| Date of publication, distribution, etc. |
2016 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
44p. : |
| Other physical details |
ill (some col) . ; |
| Dimensions |
30cm. |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis submitted for B.A. in Animation and Motion Design 2016 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Multimodality examines modes of communication. Modes are used to convey a message to the receiver. Modes can be defined as but not limited to communication sources such as visuals, text, audio and language. Persuasion theory examines the roles of communicative devices, the intended outcome from the receiver s perspective, and the process of involvement of both the message sender and the viewer. [Abstract] |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
McDonald's Corporation. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns -- United States |
| Form subdivision |
McDonalds. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Animation and Motion Design |
| Form subdivision |
Extended Essays. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Theses |
| General subdivision |
LSAD |
| Geographic subdivision |
Clare Street |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
171006 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b12384665 |
| b |
clare |
| c |
clare |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Suppress in OPAC |
0 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
0 |
| Cataloger's initials, CIN (RLIN) |
160816 |
| First Date, FD (RLIN) |
m |
| Local |
g |
| -- |
- |
| -- |
2 |