International cases in tourism management / Susan Horner and John Swarbrooke.
Material type: TextPublication details: Oxford : Elsevier Butterworth-Heinemann, 2004.Description: 399 p. ; 24 cmISBN:- 0750655143
- 338.4791 HOR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Standard Loan | Moylish Library Main Collection | 338.4791 HOR (Browse shelf(Opens below)) | 1 | Available | 39002100325654 | ||
Standard Loan | Moylish Library Main Collection | 338.4791 HOR (Browse shelf(Opens below)) | 2 | Available | 39002100653188 |
Browsing Moylish Library shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
338.4791 HOL The business of tourism / | 338.4791 HOO The tourist's gaze : travellers to Ireland, 1800-2000 / | 338.4791 HOR Travel agency practice / | 338.4791 HOR International cases in tourism management / | 338.4791 HOR International cases in tourism management / | 338.4791 HOW Managing the tourist destination / | 338.4791 HUD Golf tourism / |
Enhanced descriptions from Syndetics:
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.