Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

By:

Malhotra, Naresh K

Contributor(s):

Birks, David F

Material type: Text

TextPublication details: Harlow, England ; New York, N.Y. : Financial Times/Prentice Hall, 2006.Edition: Rev. 2nd European edDescription: xxiii, 753 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

0273695304 (pbk.)

Subject(s):

DDC classification:

658.83 MAL

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Standard Loan	Moylish Library Main Collection	658.83 MAL (Browse shelf(Opens below))	1	Available		39002000371618

Enhanced descriptions from Syndetics:

Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.

Includes bibliographical references and indexes.