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An exploration into the use of celebrity endorsements and influences in promoting events through social media. [thesis] / Fiona McGovern

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Material type: Text

TextPublication details: Limerick : Limerick Institute of Technology, 2019Description: vii, 61 p. : ill. ; 30cmSubject(s):

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Dissertation note: Thesis submitted for B.A. in Business Studies with Event Management (2019).

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis BA. BUS./E.M. 19/08 (Browse shelf(Opens below))	Library Use Only		39002100687400

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Previous	Thesis BA. BUS./E.M. 19/05 Exploring the motivations of entrepreneurs within the Irish whiskey industry.	Thesis BA. BUS./E.M. 19/06 Effectiveness of digital marketing strategies using social media platforms and how it is affecting consumer behaviour.	Thesis BA. BUS./E.M. 19/07 An investigation into educational events and their contributions towards social learning and continuing professional development in Ireland.	Thesis BA. BUS./E.M. 19/08 An exploration into the use of celebrity endorsements and influences in promoting events through social media.	Thesis BA. BUS./E.M. 19/09 An investigation into how the Irish cosmetics industry have successfully utilised social media influencers to promote new products through their viewing platforms.	Thesis BA. BUS./E.M. 19/10 The impacts of social media platforms on the events industry.	Thesis BA. BUS./E.M. 19/11 Labour turnover in the Irish hotel industry : a case study analysis.	Next

Thesis submitted for B.A. in Business Studies with Event Management (2019).

Includes bibliographical references.