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An analysis of brand storytelling among Irish companies. [thesis] / Arlene Kenny

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Material type: Text

TextPublication details: Limerick : Limerick Institute of Technology, 2019Description: x, 213 pages : illustrations ; 30 cmSubject(s):

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Dissertation note: Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
2 Hour Loan	Moylish Library Theses Collection	Thesis MBS 19/07 (Browse shelf(Opens below))	Available		39002100692202

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Previous	Thesis MBS 19/04 To Investigate how a region can maximise the potential tourism benefits of a major film and/or television series being associated with that region.	Thesis MBS 19/05 Business impact of the wild atlantic way (waw) : a study of how small businesses in towns on a selected part of the route can leverage the brand to their benefit.	Thesis MBS 19/06 Exploring city branding : case study - Limerick city.	Thesis MBS 19/07 An analysis of brand storytelling among Irish companies.	Thesis MBS 19/08 The use of social media by SMEs in the retail clothing industry to increase sales through online sales and through retail outlets.	Thesis MBS 19/09 An investigation into the use of content marketing in generating leads and sales by technology start-ups in business-to-business markets in Ireland.	Thesis MBS 19/10 Personal branding of elite athletes : a case study of the gaa.	Next

Thesis submitted for Masters in Business in Marketing & Management Strategy (2019).

Includes bibliographical references and appendices.